The Home Depot Delivers
Copywriter
Created the tagline for Home Depot's expanding delivery business.
Home Depot is a place customers go. Delivery required reframing it as a partner that comes to them.
"The Home Depot Delivers" is a literal service message, brand statement, and flexible platform. It was adopted across in-store signage and marketing channels.
I'm not typically a copywriter. Sometimes you just have to go for it. I really assumed it was too cheeky for THD's typical voice, but here we are.
