This was the first major project we created after the formation of Home Depot’s Digital/Insights department. I leveraged fresh customer shopping data as well as focus group interviews to create a new in-store campaign that ended up living in the store for around ten years. The overall objective was to inform our customers that Home Depot can easily cover all aspects of any type of home project the customer can come up with.

This was a rare project where I got to wear almost all the hats, helping collect customer data, photo art direction, and design.