Home Depot Front End Refresh
Art Director
We revamped the navigation signage in the front of the store, adding highly visible color-coded lane lamps and four-sided hanging department-level signage for Garden, Customer Service, Checkout, and Pro areas along with supporting “bread crumb” signage to guide customers through each area, greatly easing some challenges that existed in the path to purchase. Until then, every store we visited had designated an employee to essentially direct customer traffic to the various checkout areas, so ultimately, we increased efficiency for both the store associates and the customers alike, while reducing clutter from legacy signage.
Four-sided hanging wayfinding ensures customers can locate key departments easily
Wayfinding and checkout lane lamps were color coded for each department
In our "Store of the Future" in Kennesaw, GA we established a large tech-forward kiosk-based shopping area to showcase emerging Smart Home products.