Home Depot Design Center
Associate Creative Director/Designer
The Home Depot Design Center was a different kind of retail experiment. It was a curated, showroom-style environment designed for customers planning larger projects, particularly kitchen and bath. Where a standard Home Depot store is built for efficiency and savings, the Design Center was built for inspiration and consultation. Two locations were opened while I was on the project, one in San Diego and the other near Washington DC.
My involvement had two modes. During the day I was managing the project as ACD, coordinating with cross-functional teams, overseeing direction, keeping the work on track. After hours I was at my desk designing most of the pieces you see here.
The existing brand direction gave us a framework. What I brought was the execution, specific environmental graphics and communication pieces designed to feel elevated without losing the Home Depot DNA. A design-forward retail environment still has to feel like Home Depot. Finding that balance proved to be the real creative challenge.
Cross merchandising concept for THD stores within driving distance of the HDDC
Coffee station wall sign
Coffee station wall sign
