Home Depot Design Center
Associate Creative Director
As Associate Creative Director, I contributed to the development of The Home Depot’s Design Center concept—an elevated retail environment designed to support a more service-driven, design-focused customer experience.
Unlike traditional stores built around a warehouse model, the Design Center reimagines the shopping journey as a more curated and consultative experience. The goal was to attract customers seeking complete project solutions—particularly in kitchen, bath, and interior finishes—within a space that feels more like a showroom than a big-box environment.
Working very closely with cross-functional teams, we developed a cohesive visual and spatial communication system that balanced inspiration with clarity. The approach emphasized:
• A more refined visual language
• Integrated wayfinding within a non-traditional store layout
• Clear communication of services, categories, and consultation touchpoints
Because the environment differed significantly from a standard Home Depot store, the work required rethinking how customers navigate, explore, and engage with products in a more open, design-forward setting.
The result is a more immersive and approachable retail experience that supports deeper customer engagement, encourages exploration, and aligns with a broader shift toward service-based home improvement.
Cross merchandising concept for THD stores within driving distance of the HDDC
Coffee station wall sign
Coffee station wall sign
