Generac Endcap
Creative Director/Designer
Overview
To drive awareness and adoption of Home Services, Home Depot sought to pair Generac standby generators with in‑house installation offerings, consolidating messaging into a high‑visibility endcap in select markets.
To drive awareness and adoption of Home Services, Home Depot sought to pair Generac standby generators with in‑house installation offerings, consolidating messaging into a high‑visibility endcap in select markets.
Challenge
The product and service messaging was fragmented, and customers needed a clear, concise understanding of both the generator and the Home Services program—all within the brief attention span typical of endcap interactions.
The product and service messaging was fragmented, and customers needed a clear, concise understanding of both the generator and the Home Services program—all within the brief attention span typical of endcap interactions.
Approach
We designed a multi-layered solution to communicate value quickly and effectively:
We designed a multi-layered solution to communicate value quickly and effectively:
• A live product display for tangible, immediate understanding
• Clear explanation of functionality and benefits
• Pricing overview simplified for rapid comprehension
• Strong call-to-action directing customers to schedule an in-home consultation
Execution
The fixture combined experiential, educational, and transactional elements, balancing hands-on engagement with straightforward messaging. The design guided customers naturally from product awareness to service action, without overwhelming them with information.
The fixture combined experiential, educational, and transactional elements, balancing hands-on engagement with straightforward messaging. The design guided customers naturally from product awareness to service action, without overwhelming them with information.
Outcome
The endcap clarified product-service integration, improved in-store comprehension, and created a seamless pathway for customers to connect with Home Services—a concise, high-impact solution for a complex offering.
The endcap clarified product-service integration, improved in-store comprehension, and created a seamless pathway for customers to connect with Home Services—a concise, high-impact solution for a complex offering.
